Importance of a website for business in 2021

22-04-2021 | by Akin | 0 Comment | IT Services

In this modern age where the Internet and technology have influenced how we live and work, it is hard to believe that very few small businesses have a website.


It is shocking to know that only 46% of small businesses have a website. This stat is perplexing when you realize people go through 6 hours every day on the Internet.


According to the results of a survey, 42% of small business owners think they need a website. Hence a simple thing is that they don’t know the benefits of having a website for their business.


Important for marketing – Marketing is one method which businesses are doing for ages. It is not hidden that the traditional form of marketing takes of lot effort. According to a report in 2020, small businessmen can’t promote their business due to lack of funds. Marketing through the website is not expensive yet you reach more people than traditional marketing.


Increasing sales from online customers – A website can act as a tool for sales generation. Yes, social media is also there but you can’t have mechanisms to complete the transaction on the spot like an e-commerce website. A website can take your business all around the world with very little effort.


Accessible 24/7 - Unlike a traditional establishment, the Internet doesn’t have any opening or closing hours. There are no holidays on the internet. Your business is open on the internet 24/7 and customers can find you there every time. It builds good relations with customers.


Builds connections with customers – A business is efficiently run by the trust of its customers. Loyalty is achieved when people know they are dealing with a company that understands their needs. You can address the needs of the market and customers through your website.


Gets important feedback from customers – Feedbacks are very important for any business. Customers can give feedback on a website that can attract other people. This is a great way to reach new people as google promotes businesses with good ratings.


Other benefits of a website for your business are -


  1. Builds the customer trust factor
  2. Makes the correct first impression
  3. It’s cost-effective with positive ROI
  4. Convenient for customers & accessible from anywhere
  5. Looks and is professional
  6. Greater audience reach
  7. Provides a resource and information data center
  8. Enables self-service customer support
  9. Low-cost advertising opportunities
  10. Increases company visibility
  11. Engages users with content
  12. Beat competition via SEO


A website for your business is not an expense, it is an investment.

For your investment to payout, you need to ensure your site is expertly planned, completely working with quick download speed, and loaded with extraordinary content.


The best option would always be to hire a professional web designer who has the experience to build a functional yet beautiful website. Finding a top software development company is not as easy as it looks.


Our developers have keen knowledge about customizing websites and make them easily accessible for visitors and users. So, if you want your website to serve well our experts can make it happen. Learn more about this service or contact us to discuss this great option.

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