In the world of small businesses, the objectives are obvious, produce however much income as could reasonably be expected and grow your business as a local leader in a market niche. The issue? All around frequently entrepreneurs fall prey to conventional thinking with regards to promotion. They think offline marketing is the most perfect methodology with regards to boosting brand awareness and offering their items and administrations. When in reality they have neglected or failed to remember that the world we live in is an advanced one, and to market to that computerized world requires an advanced digital marketing procedure.
Offline ads are also effective in their way but small businesses are afraid to go digitally. Tons of businesses don’t have any online presence hence they are not familiar with the benefits of social media for business.
Here are some points to consider before deciding your marketing strategy.
1. Online Advertising offers real-time monitoring – A meaningful and promising benefit of online advertising is that analytical information can be collected in real-time. With offline advertising, you can only estimate the results and factors but can’t really get any stats.
2. Offline Advertising offers tangibility to customers – We, as customers like tangible ads. Whether it is of any service or any product. People can’t touch, feel, smell or even visualize in online advertising. For optimal conversions and impressions, offline ads are better for certain brands.
3. Offline Advertising reaches audiences at opportune moments – This is very interesting if we think about it. Most ads on social media and other platforms appear suddenly. We don’t want to engage with them as they are very distracting. Users are not usually very interested at that point to see an ad. With offline ads, the pace of engagements and results tends to be slower but the audience is more eager to listen, read or watch the ad.
For most products and services, the strategy is to run both online and offline ads. The main factor to decide is determining where your target audience spends the most time.
Here at K1 Agency, we do it all. What’s your next move? Whatever it is, we can help.